With millions of people eager to lose weight and get in shape, personal training is one of the fastest growing careers in the health and fitness industry today. Fitness workers lead, instruct, and motivate individuals or groups in exercise activities, including cardiovascular exercise, strength training, and stretching. And they are well paid. They work in commercial and nonprofit health clubs, country clubs, hospitals, universities, yoga and Pilates studios, resorts, and clients homes. Increasi
How to Open & Operate a Financially Successful Personal Training Business
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Review: How to Own and Operate a Successful Personal Training Business,
I think this book covered every single aspect of starting a personal training business. I liked that its started off with what makes a successful personal trainer on an individual basis before jumping into how to start and operate a successful business. It even gave examples of dialogue between trainer and clients. I think anyone who reads this book will pick up a few tips on how to improve themselves as a trainer, making this a good book to read even if you don’t end up running your own business.
Another thing that I like about this book is that it’s a great resource for institutions where once can gain certification in a variety of fitness areas. I also liked that it gives realistic marketing ideas like creating published advertisements and even blogging.
If you are considering starting a personal training business, this book is a great place to start.
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|Get Into Shape Physically and Financially,
This book is for anyone who truly enjoys exercise and physical fitness and seriously wondered how to make a profitable career out of it. Written by an expert in the field, Matt Cole is a certified Kinesiologist with a Master’s degree in Exercise Physiology who has decades of experience as a personal trainer and built his business from the ground up. He provides a step by step guide to becoming a certified personal trainer, starting and maintaining your own business, marketing, and finding your own niche in order to maximize your profit while still doing what you love. What makes this book different than most is the inclusion of financial and legal tips regarding taxes for your new business and how to ensure you are not legally liable should a client hurt him/herself while under your care. These are things a physical trainer usually ends up learning the hard way. Also included is a CD-ROM packed with interactive media that reiterates what the book has to teach for people who retain information better through interaction than just reading, as well as copies of all the forms and paperwork you would need to file that are essential to your small business.
How To Open & Operate A Financially Successful Personal Training Business. With a title like that one might think it to be a boring or difficult read, but it actually flows very well and is written clearly and succinctly. The book starts out by explaining how quickly the health industry is growing and how high the demand for skilled physical trainers is. It outlines the necessary traits for a skilled physical trainer, being a self-motivated and energetic individual is obviously a must. Also a skill many people don’t think of, and one I was interested to learn about, is the ability to read clients and put them at their ease so they are not self-conscience or nervous when working with you. This is to ensure that you have more enthusiastic customers who will avidly provide free word-of-mouth advertisement to their friends and neighbors. Later chapters include detailed information on becoming an accredited personal trainer familiar with a wide array of exercises, getting the funding, organizing your own business, building a list of clientele, learning to cater to your clients’ needs, doing the paperwork, and developing a cursory medical knowledge to ensure the safety of customers who have special needs.
For it’s 290 pages I breezed through it without realizing the day had passed me by. It’s a very gripping work and the expertise and experience of the writer is evident. I particularly liked the listing of various contacts that was provided to help get the reader started in a career as a personal trainer. I never realized just how much work went into becoming a physical trainer. They must be knowledgeable about diet and exercise, listen to their clients and provide good and reliable customer service, obviously must be in good physical condition, create a business plan, market themselves and their business, manage a busy schedule, and stay current on all their paperwork and tax information. It really gives me a new perspective on the business and a newfound respect for the people who can manage all that. I give this book a perfect 5 out of 5 stars because of the quality of the writing and the excellent job it does in covering all the individual facets of physical training. I would recommend it to anyone who enjoys exercising as well as instructing and motivating others in proper fitness.
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|Personal Training Career Success,
For anyone who has ever dreamed of self-employment in the fitness arena, this book is for you.
In an easy-to-read format, How to Open & Operate a Financially Successful Personal Training Business guides the reader through a process of self reflection to determine if you have what it takes to realize the dream of operating a personal training business. The book not only speaks to what skills are required from a fitness perspective, it also offers a look at the type of business savvy required to drive such a business.
In a detailed layout, well-planned chapters educate the reader as to what types of business models can be considered when opening a personal training business. It also offers the reader guidance in developing a strategic business plan and marketing plan – both necessary for any successful business.
If I were considering self-employment in the field of fitness, this is certainly one book I would rely on every step of the way, from initial planning and business basics to overcoming hurdles and evaluating success.
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